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[] ۺ Ʈ Public Art




:   ƮƮ
ڵ [ISSN] :   1975-6437
:  
౹/ :   ѱ / ѱ
:   ȭ/, ̼/,
Ƚ :   (12ȸ)
:    28ϰ
10ȣ ߼ :
(12) :  144,000 120,000 (17%)
  
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  ϰ ĥ Ǿ ʰ ۵ ֽϴ.


 - ּ Ǽ ڰ ſ 20 ּҺ û ּ.

   ̽ : 02) 6412-0125~9 / nice@nicebook.kr








  ۺ Ʈ Public Art

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ֱȣ ߼( 10ȣ) :

  ۺ Ʈ Public Art

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   28ϰ

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   3~5 ҿ

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  Ұ ( ؿܹ 񽺰 ʽϴ)

۴

  ͷ ٶϴ. ( 02) 6412-0125~6 / nice@nicebook.kr)



    











 



 







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Ұ ϰ, Ʈ Ʈʽ   2015 12



art partnership
Ұ ϰ, Ʈ Ʈʽ


Ʈ ͹ Ȧ Ŀ̼ 2015: ƺ ũ񿹰 ø 10. ũ (Chris Dercon) Ʈ ڵ Ʈʽ ߴ. It makes the impossible possible.
Ʈ . 귣 ̹ Һ ڱϴ Ʈ Ȯϰ ִ. ⿩ν ̹ ׷̵ Ű, ȭ ö Ѵ. Ʈ Ʈʽ̶ ´ Ϸ ϻ Ѿ ȸݿ ũū ȭ ´.
ۺƮ , Ʈ Ʈʽ Ѵ. Ʈʽ ΰ ϴ پ Ʈ ̼ 캸, ̼ ϴ 鵵 ˾ƺ. ٸ Ʈ Ư ̾ Ȱȭ ʸ Ʈʽʰ Ѵ.
ȹ

Art meets company. Art partnership has become a general trend, in which artistic sense is added to the brand image and products of a corporation to stimulate emotion and sensitivity of the consumers. A corporation  contributes to art, and thereby smoothen the corporate image with esthetic elements, which serves as a base for the corporation to grow into a first-class enterprise that not only successful in expanding its market share, but also in achieving its own culture and philosophy. Art partnership brings a tremendous change to the society in general, far beyond the everyday life of a customer. Even if art marketing does not immediately result in sales increase, the marketing/partnership strategy shall be considered as a long-term investment for the corporation, art, and the society.
In this volume, types of art partnership has been categorized by PUBLIC ART. Various projects, missions of corporations, and support provided based on enthusiastic partnership formed by corporations and arts organizations will be explored, along with the corporations that has actively participated in the art scene by establishing foundations. A full coverage on art partnership has been provided once in one of the issues last year. In this issue, by extension, domestic and foreign cases of the further activated sector will be looked through to describe the partnership between a corporation and art, and also a diagnosis on art partnership at this stage will be provided, along with the direction of the development of the marketing/partnership  strategy in the future.


Diana Thater 2015
Three video projectors, three lenses, player and Watchout system Dimensions variable Installation view at Hauser&Wirth, London
2015 Diana Thater Photo by Alex Delfanne Courtesy Hauser&Wirth


Eva and Adele Swatch faces 2015 Pavilion at Arsenale, Venice Biennale 2015

 
special feature_
Ʈ Ʈʽ, ϴ

special feature-_
VOLKSWAGEN & MoMA ps1
ٰ & PS1

HYUNDAI MOTORS & Tate Modernlacma
ڵ & Ʈ ν īƼ

BANK OF AMERICA & Whitney Museum of American Art
ũƸ޸ī & ƮϹ̼

UBS & Solomon R. guggenheim museumART BASEL
UBS & ַθ R. ӹ̼Ʈ

HUGO BOSS & Solomon R. guggenheim museum
ް & ַθ R. ӹ̼

SWATCH & Venice Biennale
ġ & Ͻ 񿣳

UNILEVER & Tate Modern
Ϸ & Ʈ

special feature-_ƿ
ȭ Ʈ

 



[ó] ۺ Ʈ Public Art (2015 12)
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