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[택배] 매거진B (영문판) Magazine B, 매거진비



발행사 :   비미디어컴퍼니
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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현재 정기구독 주문시 2019년 11월호 (81호) 부터 발송됩니다.  

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)







About the Issue

 

Welcome to the 80th issue of B.

 

Every generation sees popular words and expressionswax and wane with the passage of time. One of these expressions is “taste,” which has crept into conversations and articles, now inspiring scores of readers to obsess over tastes. In an age in which self- expression is highly valued, the word “taste” neatly expresses the unique and differentiating personality of an individual—the element that categoricallysets them apart from the crowd. If left ambiguously defined, it may feel as though that person has no particular penchant for anything. According to the general definition, however, taste could be seen as something that captivates one’s attention. Thingsthat win over the heart right away, things that seem decent and proper, or things for which appreciation is acquired with exposure—all of these are things “taste” could connote.

 

Montblanc, a German brand that started as a luxury writing instrument manufacturer in the cityof Hamburg, is case in point. While it seems to have secured a place in the luxury segment in the ranges of pens, watches, and leather goods, Montblanc hasmanaged to remain an unassuming, unpretentious brand that refrains from ostentatious or provocative images. One interesting fact is that those who encounter Montblanc directly or indirectly are likely to strongly recommend the brand to their family or friends. Recommending a product is slightly different from falling within an individual’s taste parameters. People make recommendations when somethingis proven to be authentic, or when you see it like an investment whose value won’t depreciate over time. In that sense, Montblanc products can create a “guaranteed” taste in that they are products that weather the test of time.

 

Luck plays a pivotal role in determining if a product will ultimately rise to “it” item status each season, but the earning the title of “safe asset” requires much more beyond sheer luck. With its invincible top-quality and carefully crafted business strategies, Montblanc is firmly established in the risky contemporary luxury goods industry. Notably, the brand’s pricing and lineup expansion strategies are extremely flexible and reasonable. It’s rare for a luxurybrand to capitalize on its “entry-level” models in multiple areas of writing instruments, leather products, and watches, as much as this German brand does. Montblanc fully utilizes its most affordable low-end items to outdo competitors. And the success of this strategy is clearly seen in must-have business item sales like trolleys, wallets, and leather backpacks. In this sense, Montblanc actively lowers the entry barrier burden for first-time buyers, which, in turn, creates loyal customers. It could be said that these resultsare possible thanks to the brand’s confidence in its products.

 

The same goes for its lineup expansion. Rather than betting products on superficial sensibility and taste, Montblanc has gradually diversified its product offering to stay appealing to loyal and new customers alike. Starting as a brand of writing instruments, Montblanc transcends the limits its competitors

face because it has not settled on a single value like keeping tradition or being analog. From fountain pens that function as objets d’art or literary symbols to accessible and user-friendly ballpoint pens, allMontblanc products emanate the same spirit—a departure from other brands that excogitate images of upmarket value through increasingly high-end and limited-edition products. Montblanc is truly a testament to the idea that a brand can thrive even more when it is defined not by its producers, but by its users.

 

Eunsung Park

 

Content & Editorial Director


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  




    

최근호 정기발송일( 12월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



    











 

Table of contents

 

02 INTRO

 

09 EDITOR’S LETTER

 

12 MADE IN HAMBURG

Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg

 

24  OPINION: ZAIM KAMAL

Zaim Kamal,Creative Director of Montblanc

 

30 IN THE SHOWCASE

Montblanc sightings in German writing instrument stores

 

36 INK BAR

Secrets behind the use and maintenance of fountain pens by Montblanc experts

 

42 CREATORS: SERANG CHUNG,JAEHOON CHOI

A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc

 

48 COLLECTORS:SEYONG PARK, THOMAS PÖTZSCH

Values of Montblanc writing tools unpacked by two collectors from Korea and Germany

 

54 CONNECTED

Signature products from Montblanc’s diverse selections

 

64 OPINION: DAVIDE CERRATO

Davide Cerrato, Managing Director of Montblanc International’s Watch Division

 

70 IN WATCHMAKER'S HOUSE

Montblanc watch factories in Villeret and Le Locle

 

78 CRITIC

Fountain pen and watch experts contemplate Montblanc today

 

82 MAKERS:STEFAN FINK,MARC NEWSON

Designer-maker and industrial designer chat about writing instrument design

 

88 INSTRUMENTAL

 

98 BRAND STORY

How one writing instrument brand became a luxury label

 

108 INTERVIEW

Nicolas Baretzki, CEO of Montblanc International

 

112 PERSONAGE

Influential historical documentswritten and signed with Montblanc pens

 

114 WRITTEN LEGACY

Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line

 

118 DEVOTED

Support for cultural arts through Montblanc pens

 

122 INTERVIEW

Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation

 

126 DIGEST

Montblanc’s brand positioning and the writing instruments market

 

132 REFERENCES

Books and films on Montblanc and fountain pens

 

135 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Rules of the Road

Etiquette for Mini drivers to follow when spotting another Mini on the road

 

14 Perspectives

Four creators talk about Mini design and value

 

18 Museum

A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections

24 Opinion

Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering

 

30 Restorer

A restoration shop shines light on how popular classic Minis are globally

 

36 In London

A travel agency that started with the idea of London city tours in Minis

 

42 With Minis

Classic Mini lovers encountered in London

 

46 Opinion

Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce

50 Milestones

Classic Mini milestone marker models of the past60 years

 

54 Buzzing

Mini owners share their thoughts on new Mini and classic models online

 

58 Engine Rooms

A look under the hoods of a classic Mini and a new Mini

 

60 Versus

Comparison and analysis of classic Mini and new Mini

 

70 In the Making

Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design

 

82 Minimizers

Mini owners from three cities talk about their lifestyles and mobility in each city

 

94 Signal

 

102 Brand Story

The story of the car born out of a socioeconomic crisis topresent a new solution for mobility

 

110 Interviews

Bernd Körber, Head of Min

Esther Bahne, Head of Mini Strategy and Innovation

 

116 Expansion

Mini explores new frontiers under the “creative use of space”motto

 

118 One Century

Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today

 

122  British Cars

British car brands with unique identities, principles, and ample charm

 

126 Figures

Mini’s history and growth in numbers

 

129 References

 

131 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12The Paris Way

Parisians share their experiences with A.P.C.

 

18 Perspective

Various thoughts by Jean Touitou and the A.P.C.

 

22 Opinion

Jean Touitou, founder of A.P.C.

 

28 The Heart of A.P.C.

A.P.C. studio and atelier as the cradle of balanced designs

 

34 Essentials

Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic

 

44 Brand within a Brand

Collaboratively produced A.P.C. quilts, sneakers, and American clothing line

 

52 Campaigns

The chronicles of A.P.C. campaigns reflect the brand’s aesthetic

 

58 Transmission

Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou

64 23 Rue Royale 75008 Paris

The living archive of A.P.C.

 

 

72 Opinion

Ezra Petronio, founder of Self Service

 

78 Interaction

A.P.C. continues to evolve through active explorations into a variety of industries

 

90 Simply Radical

Four brands seek simple answers from the core

 

98 Opinion

Masamichi Katayama, founder of Wonderwall

 

104 A.P.C. in the Cities

Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul

 

116 Spirit

A.P.C. enthusiasts react to the brand spirit

 

124 Heritage Denim

A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim

 

136 Brand Story

The journey of A.P.C., a brand that grows with understated designs and high quality

 

144 Interviews

CEO Francois-Cyrille de Rendinger

Art Director Judith Touitou

 

148 Headquarters

In the heart of A.P.C.’s creative DNA

 

152 Inspiration

The things that inspire Jean and Judith Touitou

 

156Denim Guide

The basic elements of the denim pant

 

160Figures

A.P.C.’s growth in numbers

 

163 References

 

166 Outro


 













 







 

 

Table of contents


02 Intro


09 Editor’s Letter


12 In Yamagata

Yamagata factory where premium G-Shock products are made

 

20 Opinion

KikuoIbe, inventor of G-Shock

 

26 Engineering

Intensive G-Shock performance tests

 

34 Components

A closer look at G-Shock components

 

40 Technology

G-Shock’s accurate time-telling technology and durable form

 

42 Lineup

Descriptions of each lineup by a G-Shock designer

 

48 Opinion

Masayuki Hirota, editor-in-chief, Chronos Japan

 

54 Retail

Specialty shops that sell G-Shock watches

 

60 Evolution

The evolution of wearable devices from mechanicalwristwatches to smartwatches

 

66 They Said

Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers

 

70 Opinion

Shinsuke “Alex” Nakada, director of Beams

 

76 Collaboration

The many sides of G-Shock seen through 57 collaborative products

 

84 Taste

The value of G-Shock described by neuroscientist HidetoTomabechi

 

88 Collection

A G-Shock collector talks to about his taste and reasons for collecting

 

92 Customizing

The story of one customizing expert’s strong attachment to G-Shock

 

98 The Molded

 

108 Brand Story

How a bulky, plastic wristwatch became a world-famous brand

 

116 From the Headquarters

Stories told by those in charge of G-Shock’s performance and design

120 About Casio

Tidbits on Casio, G-Shock’s mother company

 

122 Industry

Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru

 

126 Dictionary

Wristwatch-related terms and definitions

 

128 Figures

The watch market in Japan and across the world in numbers along with G-Shock related figures

 

131 References

 

133 Outro

 


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Welcome

Blue Bottle patrons of Tokyo

 

16 Opinion

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee

 

20 Slow Coffee

Blue Bottle’s three extraction recipes for balanced tastes

 

26 Mates

Baristas and roasters representing Blue Bottle’s distinctive coffee culture

 

30 Backstage

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés

 

34 Essentials

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology

 

 

42Opinion

TaesuIm, creative branding director of Stndrd

 

46 Atmosphere

Blue Bottle cafés in California bring out local cultures andquirks

 

50Experience

Spaces that materialize the Blue Bottle brand philosophy and coffee experience

 

63Opinion

Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee

 

66 Atmosphere

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly

 

70 Café Society

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand

 

80 New Wave

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan

 

86Refined

 

96Brand Story

The stories behind Blue Bottle’s birth and growth

 

104 Interview

James Freeman, Founder, Blue Bottle CoffeeBryan Meehan, CEO, Blue Bottle Coffee

 

112 Henry House

Henry House, the Blue Bottle Coffee headquarters in Oakland

116 Session

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees

 

118 Partners

Large-scale investments and acquisitions that laid thefoundation for the brand’s growth

 

122 Origin

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced

 

124 Coffee Capitals

Four cities with distinctly unique café cultures

 

128 Seoul

A look at Blue Bottle’s second global destination

 

132 Figures

Blue Bottle’s specialty coffee business and influence in numbers

 

135 References

 

137 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Black Stretchy Pants

The status of Lululemon’s Align Pant as seen through media reviews

 

16 Opinion

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon

 

20 Milestones

Three Lululemon locations that served as turning points for the brand

 

26 Experiences

How Lululemon designs and utilizes space to pioneer experiential retailing

 

32 Opinion

Tom Waller, Senior Vice President of Whitespace™, Lululemon

 

46 Essentials

Lululemon’s key products and their characteristics born through research and experimentation

 

52 Dialogue

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look

 

56 The Sweatlife

People who pursue wellness and their lifestyle items

 

 

 

64 Communities

Community-based wellness businesses advocating healthy lifestyles and mind-body balance

 

74 Opinion

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon

 

78 Manifesto

Lululemon’s favorite quotes propose healthy ways of living and thinking

 

81 Vision & Goals

In-store Vision and Goals sessions help establish direction and objectives

 

84 Mindfulosophy

Stories of people who have achieved physical health and mental growth by making wellness part of their lives

 

90 Sensation

 

98 Brand Story

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects

 

106 People

The corporate culture founded on Vision and Goals to encourage personal growth

 

110 Interview

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President,The Americas and Global Guest Innovation; and

Calvin McDonald, CEO

 

116 Celebration

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

118 New Wave

Sportswear brands and wellness platforms that might become the next-generation Lululemon

 

122 Blue Chip

The sportswear industry seen through stock market trends and consumption patterns

 

124 Figures

The athleisure market and Lululemon’s growth seen through numbers

 

127 References

 

129 Outro

 













 








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