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[택배] 매거진B (영문판) Magazine B, 매거진비



발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
06월호 정기발송일 :
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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※ 몰스킨 이벤트 종료되었습니다. 

 

현재 정기구독 주문시 2019년 6월호 (77호) 부터 발송됩니다. 

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)




About the Issue

 

Welcome to the 76th issue of B .

 

We all have heard of the idea of taking a “coffee break.” It’s when we take a break from the hustle and bustle of our busy lives and refresh with a cup of coffee. Similarly, people rely on coffee for its stimulating effect when they need to stay focused and totally immersed in a task. To some, coffee is something like a delicacy, and these aficionados take extra time to seek out the best coffee joints as they traverse the world. Others equip their kitchens with coffee makers and other paraphernalia to craft the best self-brewed cup of joe in the comfort of their own home. And in this digital era, coffee draws people out to offline gatherings. In short, the way contemporary society consumes coffee is nothing short of a craze. And it wouldn’t be overreaching to say that coffee is the only beverage with such a significant social and cultural influence for as long as it has. One of my interviewees, a businessman from California, said, “the US was built on coffee.”

 

This coffee craze has largely been propelled forward by certain coffee houses or brands, rather than by the coffee itself. Blue Bottle Coffee, featured in this issue, is the leading coffee brand behind the beverage’s phenomenal popularity for the last decade. As a frontrunner of specialty coffee—which is regarded as the third wave of coffee—Blue Bottle Coffee managed to create its own distinctive tastes and improve the entire coffee experience. Thanks to the brand’s concerted efforts, the high-end coffee industry has seen incredible growth over the years. Harking back to our publication seven years ago, B also covered Intelligentsia, another specialty coffee brand that is often referenced alongside Blue Bottle.

 

Featuring these two specialty coffee brands seven years apart, B discovered some interesting facts. In 2012, the concept of specialty coffee was just gaining momentum with mainstream consumers, and Blue Bottle, Intelligentsia, and other specialty coffee brands were not much different from one another. They all sought to connect with local communities, provide customized services, and improve distribution and farming systems. Specialty coffee carved out its stake in the market, and Blue Bottle Coffee decidedly embarked on a different path with an insatiable desire to discover and start another new wave in the industry. A good brand grows as it establishes core values and commits to them, and Blue Bottle took this concept one step further to expand and modify brand values so that it would stay relevant as a brand through changing times. In this process, brands often risk losing some of their customer base and get involved in a few internal quarrels. But this seems inevitable, as new things can only be achieved when a few brave visionaries take that important leap of faith.

 

As Blue Bottle founder James Freeman put it: “If we were so boring and obsessed over brand purity as others do, then we would’ve never started serving lattes. We will never be that company.” Excellent sports teams experiment day in and day out with new tactics and bolster players to triumph amid generational changes. Similarly, Blue Bottle held back nothing and embraced new frontiers without reservation. The brand acquired a coffee bean subscription startup and a grinding tech firm, improved its website with a bit of help from Google Ventures, and established a systematic employee training program. All these initiatives are part of the brand’s ever-evolving road map. This issue of B presents Blue Bottle’s story of passion from 2002 to today, starting with the first tasty coffee they ever brewed to the establishment of their brand value to make good coffee accessible to everyone. Moving forward, I hope this brand’s stories provide readers an opportunity to stop for a moment, just like a coffee break, and reflect on what it means to grow.

 

Eunsung Park

 

Content & Editorial Director


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  




    

최근호 정기발송일( 06월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



    











 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Welcome

Blue Bottle patrons of Tokyo

 

16 Opinion

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee

 

20 Slow Coffee

Blue Bottle’s three extraction recipes for balanced tastes

 

26 Mates

Baristas and roasters representing Blue Bottle’s distinctive coffee culture

 

30 Backstage

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés

 

34 Essentials

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology

 

 

42Opinion

TaesuIm, creative branding director of Stndrd

 

46 Atmosphere

Blue Bottle cafés in California bring out local cultures andquirks

 

50Experience

Spaces that materialize the Blue Bottle brand philosophy and coffee experience

 

63Opinion

Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee

 

66 Atmosphere

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly

 

70 Café Society

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand

 

80 New Wave

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan

 

86Refined

 

96Brand Story

The stories behind Blue Bottle’s birth and growth

 

104 Interview

James Freeman, Founder, Blue Bottle CoffeeBryan Meehan, CEO, Blue Bottle Coffee

 

112 Henry House

Henry House, the Blue Bottle Coffee headquarters in Oakland

116 Session

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees

 

118 Partners

Large-scale investments and acquisitions that laid thefoundation for the brand’s growth

 

122 Origin

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced

 

124 Coffee Capitals

Four cities with distinctly unique café cultures

 

128 Seoul

A look at Blue Bottle’s second global destination

 

132 Figures

Blue Bottle’s specialty coffee business and influence in numbers

 

135 References

 

137 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Black Stretchy Pants

The status of Lululemon’s Align Pant as seen through media reviews

 

16 Opinion

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon

 

20 Milestones

Three Lululemon locations that served as turning points for the brand

 

26 Experiences

How Lululemon designs and utilizes space to pioneer experiential retailing

 

32 Opinion

Tom Waller, Senior Vice President of Whitespace™, Lululemon

 

46 Essentials

Lululemon’s key products and their characteristics born through research and experimentation

 

52 Dialogue

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look

 

56 The Sweatlife

People who pursue wellness and their lifestyle items

 

 

 

64 Communities

Community-based wellness businesses advocating healthy lifestyles and mind-body balance

 

74 Opinion

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon

 

78 Manifesto

Lululemon’s favorite quotes propose healthy ways of living and thinking

 

81 Vision & Goals

In-store Vision and Goals sessions help establish direction and objectives

 

84 Mindfulosophy

Stories of people who have achieved physical health and mental growth by making wellness part of their lives

 

90 Sensation

 

98 Brand Story

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects

 

106 People

The corporate culture founded on Vision and Goals to encourage personal growth

 

110 Interview

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President,The Americas and Global Guest Innovation; and

Calvin McDonald, CEO

 

116 Celebration

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

118 New Wave

Sportswear brands and wellness platforms that might become the next-generation Lululemon

 

122 Blue Chip

The sportswear industry seen through stock market trends and consumption patterns

 

124 Figures

The athleisure market and Lululemon’s growth seen through numbers

 

127 References

 

129 Outro

 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 At the Airport

Travelers encountered at the Suvarnabhumi Airport

 

20 Greeting

Unique Bangkok hotels with unwavering tastes and distinctive colors

 

30 Report

The aggressive growth and expansion of Bangkok’s hotel industry

 

34 Down to Earth

Commercial spaces in Bangkok that propose healthy lifestyle solutions

 

46 Interview

Ou Baholyodhin, chief creative officer at Sansiri Public Company Limited, and Tyler Brûlé, editor-in-chief of Monocle, discuss future cities and new forms of residential environment

 

50 Hub

TCDC, the hub of designers and creative minds in Thailand

 

54 Bangkokian

Bangkok creators who express their identities with Thailand as their base

 

64 Space

Galleries and community spaces nested in Bangkok and its Old City area

 

74 City Navigation

Sociocultural characteristics and figures that shed light on Bangkok

 

82 Skyline

The historical, architectural, and economic significance of Bangkok’s skyscrapers

 

86 Districts

Walking routes in each Bangkok district that showcase the city’s various charms

 

96 On the Street

Daytime and nighttime food chats with people on the streets

 

100 Dine and Bar

Bangkok’s dining scene and nightlife attractions reflecting Thai tradition and culture

 

108 Coffee Break

A wide spectrum of coffee and dessert shops found in Bangkok

 

116 Made in Thailand

Thai brands that emanate authentic style and attitude

 

122 Communication

Thailand’s commercial design scene seen through Bangkok’s prominent agencies and their work

 

 

126 Objects

Bangkok lovers share the city’s aesthetics and their treasured collectibles from Bangkok

 

134 Discover

Places worth visiting in Bangkok categorized by interest

 

141 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Comments

Chanel’s powerful influence revealed in commentary by media

and public figures

 

14Quintessence

Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld

24At the Grand Palais

Where Chanel showcases the magic of its collections in creative renditions of Paris

 

26 Opinion

Eric Pfrunder, Chanel Image Director

 

30 Runway

Chanel’s world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection

 

36 People

Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer

 

40 After the Show

Lily Taïeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand

 

48 People

Gee Eun, creative director of YG Entertainment, and Laure HériardDubreuil, founder of The Webster

 

52 Publication

Chanel’s heritage and world view represented in art publications

 

58At Her Apartment

Chanel’s 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections

 

62Opinion

Amanda Harlech, creative consultant

 

66Personal Style

Five people speak about the joy of styling with Chanel items

 

70 Talks

Chanel described by Justine Picardie, editor-in-chief of Harper’s Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea

 

82At Place Vendôme

The Watches and Fine Jewelry boutique and other workshops located at Place Vendôme

 

86Grasse

Authenticity of Chanel perfumes preserved by Pégomas in Grasse and Olivier Polge, Chanel’s fourth generation perfumer

 

94Opinion

Lucia Pica, Chanel Global Creative Makeup & Color Designer

 

 

 

98At the Boutique & Spa

Chanel Le Marais Beauté, delivering the brand’s narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare

 

102 Creation

Chanel’s classic items featured and reiterated

 

116 Craftsmanship

Four ateliers inheriting the tradition and heritage of the Chanel legacy

 

136 Brand Story

The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brand’s influence throughout the years

 

144 Interviews

VirginieViard, Chanel Creative Studio Director, and

Bruno Pavlovsky, President of Chanel Fashion

 

150 Archive

Themes introduced in collections over the past two years

 

156 Communications

Chanel’s traditional values communicated through new media

 

158 Monsieur

Iconic men who helped Chanel expand into the men’s category

 

162References

 

165 Outro

 













 







■ Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Into the City

Six creators based in Copenhagen discuss Danish design and

Hay

 

18Opinion

Anthony Aconis, brandingexpert

 

22 Scenes

A beginner’s guide to drone terminology and regulations

 

28In Hay House

Hay’s flagship store located in Copenhagen’s largestcommercial district 

 

34Values

Six keywords and products that represent Hay’s designphilosophy

 

44Opinion

Ronan & Erwan Bouroullec,designers

 

50Collaborators

Hay’s design philosophy seen through various collaboration works

 

58Exploration

Brand orientation reflectedin Hay’s market-conceptkitchenware collection

 

66Opinion

Dan Stubbergaard, founder and creative director of Cobe Architects

70Habitat

Hay products in homes and offices of Hay lovers

 

86 Fun & Functionality 

 

96Brand Story

Hay’s growth story and its proposition of new Danish design

 

104Manufacturing

The ideal balance of quality and price achieved through Hay’s manufacturing process

 

108Headquarters

Hay’s Copenhagen office in charge of the brand’s creative side

 

112Expansion

Hay’s partnership with Herman Miller signals full-scale expansion into North America

 

114Legends

Hay’s design foundation laid by prominent designers of 20th century Denmark

 

118Interview

Rolf & Mette Hay, cofounders of Hay

 

122Figures

Denmark’s furniture market and Hay’s growth seen through numbers

 

123References

 

125 Outro













 







 

Table of contents

 

02 Intro

 

09 Publisher’s Note

 

12 Headlines

Major media reports highlighting the significance of drones

 

16Into the Market

DJI’s flagship stores built as a means to popularize new technology

 

20In the Manual

A beginner’s guide to drone terminology and regulations

 

26Opinion

Roland Siegwart, professor of autonomous systems at ETH Zürich

 

30Chronicle

The world’s first commercial drone and its design evolution

 

34Beginning

A lineup of recreational drones designed for user convenience

 

42Software

DJI’s goals seen through the specialized software in each drone model

 

48Opinion

Sangrae Jo, CEO of the online startup media platform Platum

 

52Users

People utilizing DJI products in their own individual ways

 

60Brand to Brand

Other tech products owned by DJI drone users

64Opinion

JaehwanJeong, professional aerial cinematography director

 

68Advanced

A lineup of professional drones designed to capture the most immaculate images

 

76Industry

DJI’s strong suits as testified by people in the video industry

 

84Extension

Practical uses of drones in various fields

 

100Brand Story

DJI’s growth as the “Apple of the drone industry”

 

106Insiders

Paul Pan, Product Manager at 118 DJI, and Natasha Gray, Senior Communication Manager forEnterprise at DJI

 

110Made in Shenzhen

How the development plan for Shenzhen has motivated the growth of Chinese enterprises

 

114Partnerships

DJI creates a new industrial ecosystem through partnerships

 

118In the Media

Scenes from movies, television, and commercials filmed using drones

 

122 Figures

The growth of DJI and the global drone industry in numbers

 

123References

 

125 Outro


 













 








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