로그인 | 회원가입 | 이용학교/기관/기업 | 고객센터

도서관 / 학교 / 병원 / 은행 / 미용실 / 카페에서 많이보는 잡지

(분야) 간편검색   
(독자층) 간편검색   
(학교교과목) 간편검색   
(주제) 간편검색   
(전공) 간편검색   
(발행주기) 간편검색   
(발행기관) 간편검색   
키워드 검색   
가격대별 검색   
패키지 잡지   
  • 이 여자가 사는 법 l 통역사 안현모
  • 머슬마니아® 그랑프리와 함께한 HOT SUMMER STORY
  • 3대 영양소 어떻게 먹을까?
  • 매거진 F - Honey
  • 매거진B 3월호 BANGKOK

[택배] 매거진B (영문판) Magazine B, 매거진비

발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
06월호 정기발송일 :
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
장바구니 담기 관심목록 담기

※ 몰스킨 이벤트 종료되었습니다. 


현재 정기구독 주문시 2019년 6월호 (77호) 부터 발송됩니다. 

과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)

About the Issue


Welcome to the 76th issue of B .


We all have heard of the idea of taking a “coffee break.” It’s when we take a break from the hustle and bustle of our busy lives and refresh with a cup of coffee. Similarly, people rely on coffee for its stimulating effect when they need to stay focused and totally immersed in a task. To some, coffee is something like a delicacy, and these aficionados take extra time to seek out the best coffee joints as they traverse the world. Others equip their kitchens with coffee makers and other paraphernalia to craft the best self-brewed cup of joe in the comfort of their own home. And in this digital era, coffee draws people out to offline gatherings. In short, the way contemporary society consumes coffee is nothing short of a craze. And it wouldn’t be overreaching to say that coffee is the only beverage with such a significant social and cultural influence for as long as it has. One of my interviewees, a businessman from California, said, “the US was built on coffee.”


This coffee craze has largely been propelled forward by certain coffee houses or brands, rather than by the coffee itself. Blue Bottle Coffee, featured in this issue, is the leading coffee brand behind the beverage’s phenomenal popularity for the last decade. As a frontrunner of specialty coffee—which is regarded as the third wave of coffee—Blue Bottle Coffee managed to create its own distinctive tastes and improve the entire coffee experience. Thanks to the brand’s concerted efforts, the high-end coffee industry has seen incredible growth over the years. Harking back to our publication seven years ago, B also covered Intelligentsia, another specialty coffee brand that is often referenced alongside Blue Bottle.


Featuring these two specialty coffee brands seven years apart, B discovered some interesting facts. In 2012, the concept of specialty coffee was just gaining momentum with mainstream consumers, and Blue Bottle, Intelligentsia, and other specialty coffee brands were not much different from one another. They all sought to connect with local communities, provide customized services, and improve distribution and farming systems. Specialty coffee carved out its stake in the market, and Blue Bottle Coffee decidedly embarked on a different path with an insatiable desire to discover and start another new wave in the industry. A good brand grows as it establishes core values and commits to them, and Blue Bottle took this concept one step further to expand and modify brand values so that it would stay relevant as a brand through changing times. In this process, brands often risk losing some of their customer base and get involved in a few internal quarrels. But this seems inevitable, as new things can only be achieved when a few brave visionaries take that important leap of faith.


As Blue Bottle founder James Freeman put it: “If we were so boring and obsessed over brand purity as others do, then we would’ve never started serving lattes. We will never be that company.” Excellent sports teams experiment day in and day out with new tactics and bolster players to triumph amid generational changes. Similarly, Blue Bottle held back nothing and embraced new frontiers without reservation. The brand acquired a coffee bean subscription startup and a grinding tech firm, improved its website with a bit of help from Google Ventures, and established a systematic employee training program. All these initiatives are part of the brand’s ever-evolving road map. This issue of B presents Blue Bottle’s story of passion from 2002 to today, starting with the first tasty coffee they ever brewed to the establishment of their brand value to make good coffee accessible to everyone. Moving forward, I hope this brand’s stories provide readers an opportunity to stop for a moment, just like a coffee break, and reflect on what it means to grow.


Eunsung Park


Content & Editorial Director


  매거진B (영문판) Magazine B, 매거진비



발행횟수 (연)

  월간 (연10회)

발행국 / 언어


판형 / 쪽수

    /   쪽


  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,



구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)




  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,


  경영학, 광고홍보학, 디자인학,




최근호 정기발송일( 06월호) :


  매거진B (영문판) Magazine B, 매거진비




  익월 마지막주 발행 ex)5월호 6월 발행


  발행사에서 직접 배송 ( 택배 )


  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식



  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



Table of contents


02 Intro


09 Editor’s Letter



Blue Bottle patrons of Tokyo


16 Opinion

Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee


20 Slow Coffee

Blue Bottle’s three extraction recipes for balanced tastes


26 Mates

Baristas and roasters representing Blue Bottle’s distinctive coffee culture


30 Backstage

Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés


34 Essentials

Various Blue Bottle products showing off the brand’s aesthetic and use of new technology




TaesuIm, creative branding director of Stndrd


46 Atmosphere

Blue Bottle cafés in California bring out local cultures andquirks



Spaces that materialize the Blue Bottle brand philosophy and coffee experience



Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee


66 Atmosphere

Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly


70 Café Society

Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand


80 New Wave

Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan




96Brand Story

The stories behind Blue Bottle’s birth and growth


104 Interview

James Freeman, Founder, Blue Bottle CoffeeBryan Meehan, CEO, Blue Bottle Coffee


112 Henry House

Henry House, the Blue Bottle Coffee headquarters in Oakland

116 Session

Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees


118 Partners

Large-scale investments and acquisitions that laid thefoundation for the brand’s growth


122 Origin

Locations where Blue Bottle Coffee’s single origin coffee beans are sourced


124 Coffee Capitals

Four cities with distinctly unique café cultures


128 Seoul

A look at Blue Bottle’s second global destination


132 Figures

Blue Bottle’s specialty coffee business and influence in numbers


135 References


137 Outro




Table of contents


02 Intro


09 Editor’s Letter


12Black Stretchy Pants

The status of Lululemon’s Align Pant as seen through media reviews


16 Opinion

Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon


20 Milestones

Three Lululemon locations that served as turning points for the brand


26 Experiences

How Lululemon designs and utilizes space to pioneer experiential retailing


32 Opinion

Tom Waller, Senior Vice President of Whitespace™, Lululemon


46 Essentials

Lululemon’s key products and their characteristics born through research and experimentation


52 Dialogue

Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look


56 The Sweatlife

People who pursue wellness and their lifestyle items




64 Communities

Community-based wellness businesses advocating healthy lifestyles and mind-body balance


74 Opinion

Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon


78 Manifesto

Lululemon’s favorite quotes propose healthy ways of living and thinking


81 Vision & Goals

In-store Vision and Goals sessions help establish direction and objectives


84 Mindfulosophy

Stories of people who have achieved physical health and mental growth by making wellness part of their lives


90 Sensation


98 Brand Story

Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects


106 People

The corporate culture founded on Vision and Goals to encourage personal growth


110 Interview

Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President,The Americas and Global Guest Innovation; and

Calvin McDonald, CEO


116 Celebration

The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world

118 New Wave

Sportswear brands and wellness platforms that might become the next-generation Lululemon


122 Blue Chip

The sportswear industry seen through stock market trends and consumption patterns


124 Figures

The athleisure market and Lululemon’s growth seen through numbers


127 References


129 Outro




Table of contents


02 Intro


09 Editor’s Letter


12 At the Airport

Travelers encountered at the Suvarnabhumi Airport


20 Greeting

Unique Bangkok hotels with unwavering tastes and distinctive colors


30 Report

The aggressive growth and expansion of Bangkok’s hotel industry


34 Down to Earth

Commercial spaces in Bangkok that propose healthy lifestyle solutions


46 Interview

Ou Baholyodhin, chief creative officer at Sansiri Public Company Limited, and Tyler Brûlé, editor-in-chief of Monocle, discuss future cities and new forms of residential environment


50 Hub

TCDC, the hub of designers and creative minds in Thailand


54 Bangkokian

Bangkok creators who express their identities with Thailand as their base


64 Space

Galleries and community spaces nested in Bangkok and its Old City area


74 City Navigation

Sociocultural characteristics and figures that shed light on Bangkok


82 Skyline

The historical, architectural, and economic significance of Bangkok’s skyscrapers


86 Districts

Walking routes in each Bangkok district that showcase the city’s various charms


96 On the Street

Daytime and nighttime food chats with people on the streets


100 Dine and Bar

Bangkok’s dining scene and nightlife attractions reflecting Thai tradition and culture


108 Coffee Break

A wide spectrum of coffee and dessert shops found in Bangkok


116 Made in Thailand

Thai brands that emanate authentic style and attitude


122 Communication

Thailand’s commercial design scene seen through Bangkok’s prominent agencies and their work



126 Objects

Bangkok lovers share the city’s aesthetics and their treasured collectibles from Bangkok


134 Discover

Places worth visiting in Bangkok categorized by interest


141 Outro




Table of contents


02 Intro


09 Editor’s Letter



Chanel’s powerful influence revealed in commentary by media

and public figures



Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld

24At the Grand Palais

Where Chanel showcases the magic of its collections in creative renditions of Paris


26 Opinion

Eric Pfrunder, Chanel Image Director


30 Runway

Chanel’s world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection


36 People

Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer


40 After the Show

Lily Taïeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand


48 People

Gee Eun, creative director of YG Entertainment, and Laure HériardDubreuil, founder of The Webster


52 Publication

Chanel’s heritage and world view represented in art publications


58At Her Apartment

Chanel’s 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections



Amanda Harlech, creative consultant


66Personal Style

Five people speak about the joy of styling with Chanel items


70 Talks

Chanel described by Justine Picardie, editor-in-chief of Harper’s Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea


82At Place Vendôme

The Watches and Fine Jewelry boutique and other workshops located at Place Vendôme



Authenticity of Chanel perfumes preserved by Pégomas in Grasse and Olivier Polge, Chanel’s fourth generation perfumer



Lucia Pica, Chanel Global Creative Makeup & Color Designer




98At the Boutique & Spa

Chanel Le Marais Beauté, delivering the brand’s narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare


102 Creation

Chanel’s classic items featured and reiterated


116 Craftsmanship

Four ateliers inheriting the tradition and heritage of the Chanel legacy


136 Brand Story

The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brand’s influence throughout the years


144 Interviews

VirginieViard, Chanel Creative Studio Director, and

Bruno Pavlovsky, President of Chanel Fashion


150 Archive

Themes introduced in collections over the past two years


156 Communications

Chanel’s traditional values communicated through new media


158 Monsieur

Iconic men who helped Chanel expand into the men’s category




165 Outro



■ Table of contents


02 Intro


09 Editor’s Letter


12 Into the City

Six creators based in Copenhagen discuss Danish design and




Anthony Aconis, brandingexpert


22 Scenes

A beginner’s guide to drone terminology and regulations


28In Hay House

Hay’s flagship store located in Copenhagen’s largestcommercial district 



Six keywords and products that represent Hay’s designphilosophy



Ronan & Erwan Bouroullec,designers



Hay’s design philosophy seen through various collaboration works



Brand orientation reflectedin Hay’s market-conceptkitchenware collection



Dan Stubbergaard, founder and creative director of Cobe Architects


Hay products in homes and offices of Hay lovers


86 Fun & Functionality 


96Brand Story

Hay’s growth story and its proposition of new Danish design



The ideal balance of quality and price achieved through Hay’s manufacturing process



Hay’s Copenhagen office in charge of the brand’s creative side



Hay’s partnership with Herman Miller signals full-scale expansion into North America



Hay’s design foundation laid by prominent designers of 20th century Denmark



Rolf & Mette Hay, cofounders of Hay



Denmark’s furniture market and Hay’s growth seen through numbers




125 Outro



Table of contents


02 Intro


09 Publisher’s Note


12 Headlines

Major media reports highlighting the significance of drones


16Into the Market

DJI’s flagship stores built as a means to popularize new technology


20In the Manual

A beginner’s guide to drone terminology and regulations



Roland Siegwart, professor of autonomous systems at ETH Zürich



The world’s first commercial drone and its design evolution



A lineup of recreational drones designed for user convenience



DJI’s goals seen through the specialized software in each drone model



Sangrae Jo, CEO of the online startup media platform Platum



People utilizing DJI products in their own individual ways


60Brand to Brand

Other tech products owned by DJI drone users


JaehwanJeong, professional aerial cinematography director



A lineup of professional drones designed to capture the most immaculate images



DJI’s strong suits as testified by people in the video industry



Practical uses of drones in various fields


100Brand Story

DJI’s growth as the “Apple of the drone industry”



Paul Pan, Product Manager at 118 DJI, and Natasha Gray, Senior Communication Manager forEnterprise at DJI


110Made in Shenzhen

How the development plan for Shenzhen has motivated the growth of Chinese enterprises



DJI creates a new industrial ecosystem through partnerships


118In the Media

Scenes from movies, television, and commercials filmed using drones


122 Figures

The growth of DJI and the global drone industry in numbers




125 Outro



잡지 맛보기가 없습니다.


매거진 B(한글판) Magazine B, 매거진비

매경 이코노미 Economy



동아 비즈니스리뷰(DBR : DongA Business Review)

 장바구니  0
 최근 본 상품  1
 주문조회  0
 만기  D-0