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[택배] 매거진B (영문판) Magazine B, 매거진비



발행사 :   비미디어컴퍼니
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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코로나19로 4월 휴간 예정(7, 8월호 각각 한 권씩 발행 예정) 

   2020년 1-2 합본호는 2019 12월 12-1 합본호로 발행

 

* 현재 정기구독 주문시 2020년 2월호(83호)부터 발송됩니다. 

  과월호는 매거진B Reference shop에서 구매가능합니다.

 

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.

  주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.

  (고객센터 02-6412-0125~8)








About the Issue

 

Welcome to the 82nd issue of B.

 

Modern society has conditioned humans to the cycle of perpetual adaptation. They adjust to evolving work paradigms, family structures, and social hierarchies— not to mention rising generations, new cultures, and emerging technologies. We take it for granted that adaptability is the ultimate survival skill. This holds especially true for urban dwellers, who remain invariably admired through the ages. Concepts that are largely considered virtues like convenience and efficiency, to name a couple, originated to satisfy the demands of city life. Likewise, for millennia, cities have peddled grandiose dreams and ideals to acculturate residents. Unfortunately, though, this never-ending chain of forced adaptation overruns our ability to raise questions. The momentum pushes us to just keep moving forward. But an unquestioning life is nothing more than simple survival because to be alive is to question who you are as a person and why you continue to live on.

 

This issue introduces Bali, a place where asking profound existential questions is the norm. It’s easy tofind glowing testimonies of the island professing that this is the place to ruminate and discover answers to life questions. Countless also share a similar story of embarking on a short trip to Bali, only to settle down on the island and never look back. A popular tourist destination located among over 10,000 Indonesian islands, it’s fascinating to see how Bali is consumed like a religion. Truth be told, Bali may very well be the only place on earth where people can experience both a spiritual awakening and an incredible creative energy that never disconnects from the rest of the world—an assertion evidenced by the island’s status as a surfing and yoga mecca. Unlike most physical activities that condition the body and mind, yoga and surfing introduce unique spiritual challenges. Case in point, surfing teaches humans how to let go in the face of vast ocean, and yoga engages practitioners on a journey to self-discovery.

 

Known as a paradise for yoga and surfing retreats that also has fascinating cultures beyond tourism, Bali’s reputation is not all owing to the natural beauty.In fact, most people B met in Bali waxed lyrical about the all-embracing quality of the Balinese people. Other places that B has covered for city issues— namely Berlin, Portland, and Bangkok—also attract talented newcomers because they accept the new and the diverse. Such inclusivity is one of the greatest values that a good city offers. And it seems that Bali tops this list of highly inclusive cities. People are free to stay and leave as they please, and a veteran island dweller of two or more years can mingle easily with a visitor on a two-week stopover. One traveler on a brief sojourn to Bali said that it was like a “home you can come back to whenever you want.”

 

If foreigners can move around and feel like a place rivals their home turf in terms of comfort, it’s without a doubt that there’s more than national tourism promotion policies at work. And that’s why Bali continues to be praised ardently as a singular destination. Along with inclusion, many point to a great sense of balance in Bali and among the Balinese people. In this sense, balance is how a society canflexibly interact with external stimuli while retaining a strong cohesive identity. This sense of balance can be earned only by those prioritizing self-preservation. Going back to the idea of human conditioning, the Balinese practice constant self-reflection thanks to powerful forces of nature and millennia-old religious practices. It seems natural, then, that city dwellers accustomed to being pushed along by external stimuli would find Bali original and fresh. Returning the body and mind back to an ultimate zero point is to regain a center of gravity. A digital nomad B interviewed in Bali offered a great line about this state of balance: “It can be said that rebels who want to control their lives visit Bali. [···] Then, they realize that they can do pretty much whatever they want.”

 

Eunsung Park

 

Content & Editorial Director

 


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,  




    


정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  비미디어컴퍼니

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02) 6412-0125~6 / nice@nicebook.kr)



    











 

Table of contents

 

02 Intro

 

08 Editor’s Letter

 

12IS BALI WORTH VISITING?

Stories about Bali and Balinese culture

 

19 SURFERS IN BALI

Three surfers talk about surfing life

 

24LIVING IN THE WAVES

Creator Thai Little talks about surfingcommunities in Bali

 

34 SURF REPORT

Bali’s top surfing spots and wave types

 

39 DIGITAL NOMAD DIARY

Digital nomads discuss their lives anddecisions to settle down in Bali

 

46 WORKING REMOTELY

Bali’s top coworking spaces teeming withdigital nomads

 

57 YOGIS IN BALI

People in pursuit of a balanced state ofbody and mind through yoga in Bali

62 SPIRITUAL LIFE

Spiritual cultivation and daily practices fromtwo yoga studios

68 VIEWPOINTS

Regular sojourners to Bali talk about theirexperiences in-country

 

72 OUTLINE

An essay reflecting an intimate understanding of Balineseculture and key concepts that encapsulate Balinese society

 

82 BALINESE HOUSES

Traditional houses that embody Balinesesocial values

 

84 BALINESE CUISINE

Iconic Indonesian dishes available in Bali

 

88 NEW DESIGN PRACTICE

Five creators committed to connectingtraditional beauty with modern tastes

 

118 CULINARY VENTURES

Ecological farms and local restaurants thatrevolutionized Balinese culinary culture

 

132 LIVING IN BALI

The lives and living spaces of incomersin Bali

 

146 OBJECTS

Objects that demonstrate Bali’s artisticstyle and craftsmanship

 

154 THE ULTIMATE GUIDE TO BALI

Hot spots in six areas rich in Balineseculture

 

173 OUTRO


 













 



















 







 

Table of contents

 

02 INTRO

 

09 EDITOR’S LETTER

 

12 MADE IN HAMBURG

Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg

 

24  OPINION: ZAIM KAMAL

Zaim Kamal,Creative Director of Montblanc

 

30 IN THE SHOWCASE

Montblanc sightings in German writing instrument stores

 

36 INK BAR

Secrets behind the use and maintenance of fountain pens by Montblanc experts

 

42 CREATORS: SERANG CHUNG,JAEHOON CHOI

A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc

 

48 COLLECTORS:SEYONG PARK, THOMAS PÖTZSCH

Values of Montblanc writing tools unpacked by two collectors from Korea and Germany

 

54 CONNECTED

Signature products from Montblanc’s diverse selections

 

64 OPINION: DAVIDE CERRATO

Davide Cerrato, Managing Director of Montblanc International’s Watch Division

 

70 IN WATCHMAKER'S HOUSE

Montblanc watch factories in Villeret and Le Locle

 

78 CRITIC

Fountain pen and watch experts contemplate Montblanc today

 

82 MAKERS:STEFAN FINK,MARC NEWSON

Designer-maker and industrial designer chat about writing instrument design

 

88 INSTRUMENTAL

 

98 BRAND STORY

How one writing instrument brand became a luxury label

 

108 INTERVIEW

Nicolas Baretzki, CEO of Montblanc International

 

112 PERSONAGE

Influential historical documentswritten and signed with Montblanc pens

 

114 WRITTEN LEGACY

Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line

 

118 DEVOTED

Support for cultural arts through Montblanc pens

 

122 INTERVIEW

Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation

 

126 DIGEST

Montblanc’s brand positioning and the writing instruments market

 

132 REFERENCES

Books and films on Montblanc and fountain pens

 

135 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12Rules of the Road

Etiquette for Mini drivers to follow when spotting another Mini on the road

 

14 Perspectives

Four creators talk about Mini design and value

 

18 Museum

A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections

24 Opinion

Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering

 

30 Restorer

A restoration shop shines light on how popular classic Minis are globally

 

36 In London

A travel agency that started with the idea of London city tours in Minis

 

42 With Minis

Classic Mini lovers encountered in London

 

46 Opinion

Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce

50 Milestones

Classic Mini milestone marker models of the past60 years

 

54 Buzzing

Mini owners share their thoughts on new Mini and classic models online

 

58 Engine Rooms

A look under the hoods of a classic Mini and a new Mini

 

60 Versus

Comparison and analysis of classic Mini and new Mini

 

70 In the Making

Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design

 

82 Minimizers

Mini owners from three cities talk about their lifestyles and mobility in each city

 

94 Signal

 

102 Brand Story

The story of the car born out of a socioeconomic crisis topresent a new solution for mobility

 

110 Interviews

Bernd Körber, Head of Min

Esther Bahne, Head of Mini Strategy and Innovation

 

116 Expansion

Mini explores new frontiers under the “creative use of space”motto

 

118 One Century

Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today

 

122  British Cars

British car brands with unique identities, principles, and ample charm

 

126 Figures

Mini’s history and growth in numbers

 

129 References

 

131 Outro


 













 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12The Paris Way

Parisians share their experiences with A.P.C.

 

18 Perspective

Various thoughts by Jean Touitou and the A.P.C.

 

22 Opinion

Jean Touitou, founder of A.P.C.

 

28 The Heart of A.P.C.

A.P.C. studio and atelier as the cradle of balanced designs

 

34 Essentials

Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic

 

44 Brand within a Brand

Collaboratively produced A.P.C. quilts, sneakers, and American clothing line

 

52 Campaigns

The chronicles of A.P.C. campaigns reflect the brand’s aesthetic

 

58 Transmission

Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou

64 23 Rue Royale 75008 Paris

The living archive of A.P.C.

 

 

72 Opinion

Ezra Petronio, founder of Self Service

 

78 Interaction

A.P.C. continues to evolve through active explorations into a variety of industries

 

90 Simply Radical

Four brands seek simple answers from the core

 

98 Opinion

Masamichi Katayama, founder of Wonderwall

 

104 A.P.C. in the Cities

Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul

 

116 Spirit

A.P.C. enthusiasts react to the brand spirit

 

124 Heritage Denim

A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim

 

136 Brand Story

The journey of A.P.C., a brand that grows with understated designs and high quality

 

144 Interviews

CEO Francois-Cyrille de Rendinger

Art Director Judith Touitou

 

148 Headquarters

In the heart of A.P.C.’s creative DNA

 

152 Inspiration

The things that inspire Jean and Judith Touitou

 

156Denim Guide

The basic elements of the denim pant

 

160Figures

A.P.C.’s growth in numbers

 

163 References

 

166 Outro


 













 







 

 

Table of contents


02 Intro


09 Editor’s Letter


12 In Yamagata

Yamagata factory where premium G-Shock products are made

 

20 Opinion

KikuoIbe, inventor of G-Shock

 

26 Engineering

Intensive G-Shock performance tests

 

34 Components

A closer look at G-Shock components

 

40 Technology

G-Shock’s accurate time-telling technology and durable form

 

42 Lineup

Descriptions of each lineup by a G-Shock designer

 

48 Opinion

Masayuki Hirota, editor-in-chief, Chronos Japan

 

54 Retail

Specialty shops that sell G-Shock watches

 

60 Evolution

The evolution of wearable devices from mechanicalwristwatches to smartwatches

 

66 They Said

Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers

 

70 Opinion

Shinsuke “Alex” Nakada, director of Beams

 

76 Collaboration

The many sides of G-Shock seen through 57 collaborative products

 

84 Taste

The value of G-Shock described by neuroscientist HidetoTomabechi

 

88 Collection

A G-Shock collector talks to about his taste and reasons for collecting

 

92 Customizing

The story of one customizing expert’s strong attachment to G-Shock

 

98 The Molded

 

108 Brand Story

How a bulky, plastic wristwatch became a world-famous brand

 

116 From the Headquarters

Stories told by those in charge of G-Shock’s performance and design

120 About Casio

Tidbits on Casio, G-Shock’s mother company

 

122 Industry

Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru

 

126 Dictionary

Wristwatch-related terms and definitions

 

128 Figures

The watch market in Japan and across the world in numbers along with G-Shock related figures

 

131 References

 

133 Outro

 


 













 








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