2020 april
DIGITAL iNSIGHT
Contents
Digital Contents Trend Creative Idea Visual Design
Marketing Project Technic UI¡¤UX Service
0.25
SMALL TALK
0.26 PREVIEW & UNDERLINE
0.28
INSIGHT CHOICE
µðÁöÅÐ ÀλçÀÌÆ®°¡ ÀüÇÏ´Â ÀÌ´ÞÀÇ ¼Ò½Ä
0.34
CLOSE UP
Åõ¸íÀΰ£ÀÇ ¹ã
McDonald¡¯s, Night workers
ºÎÆÐÀÇ ¹ÌÇÐ
¹ö°ÅÅ·, The Moldy Whopper
0.36
FWA
ÇØ¿Ü À¥»çÀÌÆ® üÇèÇϱâ
0.38
COVER INTERVIEW
ÇູÇÔÀ» ´À³¢´Â ¼ø°£¿¡ º¸ÀÌ´Â °Íµé ÀÏ·¯½ºÆ®·¹ÀÌÅÍ ¼öÇö
0.42
GALLERY TOUR
¿¹¼úÀ̶ó´Â ¹ä¹úÀÌ ¾ÆƼ½ºÆ®·Î »ì¾Æ°¡±â: ARTIST SURVIVAL
0.44
hot TOUR
°æÇèÀ¸·Î¼ÀÇ À½¾Ç ¶óÀÌÇÁ½ºÅ¸Àϼ¥ ¿¡µðÅ丮(EDITORI)
0.46
DIGITAL INSIGHT X STRAW
Â÷ ¿ì¸®´Â Äá, ´ÙµÎ(ÒþÔç) ¡®Ä«Æä ´ÙµÎ¡¯
¿ÀÁ÷ ´ç½Å¸¸À» À§ÇÑ Ä¿ÇÇ ÇÑ ÀÜ ¡®ºóÆ÷µ¥½ºÅ©(bean4desk)¡¯
´ç½Å°ú Å×À̺íÀ» ½¦¾îÇÒ°Ô¿ä ¡®¾î³ª´õ½¦¾î(another share)¡¯
0.50
BEST WEB OF THE MONTH
¡®µå³ÐÀº ´ë¾çÀ» Ç°Àº ¾Æ¸§´Ù¿î ¹Ù´ÙÀÇ º°¡¯
ÇÑÈ ¾ÆÄí¾ÆÇöó³Ý PC À¥»çÀÌÆ® ¸®´º¾ó
0.54
BEST APP OF THE MONTH
±¹³» À¯ÀÏ Ä«Æä ½ºÅ丮ÅÚ¸µ ¾Û, ½ºÆ®·Î¿ì
0.58
BEST CAMPAIGN OF THE MONTH
Ã¥ ±¤°í¿´¾î? »·ÇÏÁö ¾ÊÀº ÄÜÅÙÃ÷ÀÇ ¸Å·Â
TBWA KOREA ¹Ð¸®ÀÇ ¼Àç ¡®ÀÛº° Àλ硯 Æí
0.62
BEST CAMPAIGN OF THE MONTH
Æмǿ¡ ´ãÀº ³ªÀÇ À̾߱â
½ºÅ¸ÀϽ¦¾î, #³Ê´Ù¿òÀ»ÀÀ¿øÇØ
0.66
Ad solution
»Ñ¸°´Ù°í ´Ù ±¤°í°¡ ¾Æ´Ï´Ù, »Ñ¸° ´ë·Î °ÅµÖ¾ß ¡®ÁøÂ¥ ±¤°í¡¯
¼¼ÀÏÁîÆ÷½º ¡®Advertising Studio¡¯
0.70
MARKETING COLUMN
µðÁöÅÐ ½Ã´ë¿¡ ¡®¿¾°Í¡¯ÀÌ »ì¾Æ³²´Â ¹ý
¹Ì½ºÅÍÆ®·Ô, ¾¾¸§ÀÇ Èñ¿, ö±Ç űǵµ
0.72
IT COLUMN
±â¼ú¿¡ ´ëÇÑ »ç¿ëÀÚ ÀÎÅÍÆäÀ̽º(UI, User Interface) µðÀÚÀÎÀÇ ¿ª»ç
0.74
INSIGHT LEADER
Å©¸®¿¡ÀÌÅ͸¦ ²Þ²Ù¸ç
¶óÁ¾¹Î ¸ðÇÈÃĽº ±âȹ ½ÇÀå
0.78
COMPANY REVIEW
¾ðÁ¦ ¾îµð¼³ª °£ÆíÇÑ ±ÝÀ¶ »ýÈ°À» ±×¸®´Ù
¸®Ä¡Ç÷¡´Ö
0.80
COMPANY ZOOM
¹è·Á¸¦ ÅëÇÑ ½Å·Ú, ±â¾÷ÀÇ Áö¼Ó ¼ºÀåÀ» À̲ø´Ù
ÄÚ¸¶½ºÀÎÅÍ·ºÆ¼ºê
0.83
BRAND STORY
ºê·£µå·Î »çȸ¸¦ Àд ¹æ¹ý
Á÷¹æXº¼µåÇǸ®¾îµå, ¡®µð·ºÅ丮(Directory) ¸Å°ÅÁø¡¯
0.86
MARKETER STORY
¡®¸ÀÀÖ´Â °æÇ衯À» Å¥·¹À̼ÇÇص帳´Ï´Ù
¹Ì°¢°¶·¯¸® curated by CJÁ¦ÀÏÁ¦´ç
0.90
REVIEW A
¿µÈ, ¾îµð¼ ¹¹ º¼±î °í¹ÎÇÏÁö ¸¶¿ä
Å°³ë¶óÀÌÃ÷
0.92
REVIEW B
ÄÜÅÙÃ÷ Ç÷§ÆûÀÌ ³»³õÀº ¹Ì¿Ï¼º ÄÜÅÙÃ÷
ÆÛºí¸® ´º½º
0.94
REVIEW C
ÁÁÀº ½À°üÀº ÀλýÀ» ¹Ù²Û´Ù
Çغø(Habit)
0.96
ILLUSTRATION
µµ¼°ü¿¡ ¸Ó¹°´Ù
0.98
MUTUAL ANDERSTANDING OF IP
ij¸¯ÅÍ ÀúÀÛ±Ç? ij¸¯ÅÍ µðÀÚÀÎ?
1.02
ALL ABOUT DATA MARKETING
µðÁöÅÐ ¸¶ÄÉÆà ¸ÅüÀÇ ¼ûÀº °ø·ÎÀÚ Ã£±â, ¾îÆ®¸®ºä¼Ç ºÐ¼®
1.07
MARKETING INSIGHTS¥±
¹«Àι®È, ±× ¼Ó¿¡¼ º¯¸ðÇÏ´Â ¸¶ÄÉÆÃ
1.12
BOOK
1.13
EPILOGUE
1.14
SHARE THE BRAND/BACK ISSUE