02 INTRO
08 EDITOR'S LETTER
12COUNTRY DWELLER
The
bucolic lives of Barbour consumers who live at their own pace
22OPINION: VIRGINIA CHADWYCK- HEALEY
Stories
of balanced fashion consumption told by Virginia Chadwyck-Healey, owner of VCH
Style and stylist for Catherine, Princess of Wales
28WAY OF BARBOUR
Barbour¡¯s clothing, accessory, and shoe lines are
efficiently planned and designed for contemporary life
38DIAGRAM
Analysis
of Barbour¡¯s signature waxed jackets, which were created from a clear vision
46IN MY POCKET
What
is in the pockets of the owners of Barbour waxed jackets
54BORN IN SOUTH SHIELDS
Barbour
factory in the port city of South Shields—the brand¡¯s home ground and starting
point
64FROM THE ARCHIVE
Originality
as seen through the prototypes of the Barbour jacket archive
76OPINION: DAME MARGARET BARBOUR
Barbour¡¯s
DNA and heritage told by Dame Margaret Barbour, the current chair
82ROOTED IN SCOTLAND
Halley Stevensons, producer of waxed cotton for
Barbour, and Kinloch Anderson, designer of Barbour¡¯s own tartans
92RETAILS
Barbour styles told by Barbour design
directors of men¡¯s and women¡¯s clothing as well as Barbour stores in the old
neighbor-like areas of London, South Shields, and Edinburgh
100HAND TO HAND
Maintenance
tips for Barbour jackets and Barbour Re-waxing & Re-loved services, which
enable the jackets to be handed down over generations
106OPINION: JACK CARLSON
Jack
Carlson, founder of Rowing Blazers, explains how to expand a brand¡¯s worldview
through imaginative, out-of- the-box thinking
112CROSSOVER
Barbour
shows its many sides through continuous collaborations with unique fashion
brands
122FUNCTIONALIST
Practical
fashion items from other brands that Barbour fans love
128 MY OWN BARBOUR
Barbour
jackets as personal memory archives
136BRAND STORY
The
growth of Barbour, a family business that has respected its heritage while
nimbly responding to the trend of the times
142OLD CATALOGS
Barbour¡¯s
old catalogs show the zeitgeist, culture, and various lifestyles of the past
146INTERVIEW
Barbour¡¯s
key growth strategy and future plan as told by Managing Director Steve Buck,
Global Marketing and Commercial Director Paul Wilkinson, and Vice Chair Helen
Barbour
152SPOTLIGHT
Barbour products on celebrities and in the media
156FELLOWS
Brands that share keywords with Barbour like ¡°Royal
Warrant,¡± ¡°waxed jacket,¡± and ¡°workwear and outdoor wear¡±
159OUTRO